{"body":{"post":{"id":"6538511o2d6h37624v55","title":"Creative Process","content":"`Begin with Mess, Organize as You Go.` \n~ Airout Itnou.\n\nI don't spin-up figma and start designing. no, that's not the way. Then How do I start ?\n\nI start with understanding the standpoint of business.\n\neverything related to ideal customer, positioning, and competition.\n\nsuch is the way for a map to be drawn.\n\nI begin with, if possible, reading adverts, the tone, the unique voice of brand.\n\na wise man once said, `content before container` meaning,\nthe copy before design.\n\nwriting refines thinking, hence ideas, imagination and vision.\n\nlanding page is no different to direct response sales letter.\nlanding page is conveying, while minimizing the friction between finger and butt\n-on.\n\nvarious business require variety of thoughts, hence copy varies.\n\nsuch is the process of writing what should be written.\n\nas the sun reaches it's peak, it rests, floats mid-air,\nstuck in mid-day at mid-O-clock,\nso does the mind take a break.\n\nswinging back to copy, and editing, refining, removing.\nunwanted, unnecessary words.\n\ncarefully then, wireframe, upon the copy is placed.\n\nbrand guidelines, assets, and permission are asked.\n\nproceeding with design.\n\nthe puzzle pieces are recognized, the only thing remaining,\nis to attach them, one by one.\n\nsuch is the process of design, but\nit doesn't end here.\n\nthere remains a question, where does the visitor go after landing here ?\nthey knock the doors of cta, and enter in one of them.\nwhichever they like, feel easy, and quick to click.\n\nwhether they signup for a free trial, a demo or free guide.\nthey are given a welcome email in their inbox.\nor if they sign up, pay or buy now.\n\nfrom there, is what sells.\nretain them religiously.\n\n~ Margin Maxxer, June 27th of the Year 2026."}}}